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If a tornado warning is issued for your area in Wisconsin this July, seconds count. Unlike a watch—which means conditions are favorable—an active warning means a funnel has been spotted or detected by radar, and you need to act immediately to protect yourself and your family. Wisconsin’s summer storms can spin up quickly, especially in the central and northern parts of the state, where warm, humid air collides with cooler systems moving in from the west. Knowing the difference between a watch and a warning, where to find reliable alerts, and what to do the moment a warning is issued can make the difference between safety and danger.
A tornado watch is like a yellow flag on the field—it means the atmosphere is primed for tornadoes, but none have formed yet. These are issued hours in advance and cover large areas, often multiple counties. A tornado warning, however, is the red flag: it means a tornado is either on the ground or imminent based on radar signatures like a debris ball or a hook echo. In Wisconsin, warnings are typically issued by the National Weather Service offices in Milwaukee, Green Bay, or Duluth, Minnesota, depending on the storm’s path.
For example, during the July 2019 storms that tore through Polk and Barron counties, the National Weather Service issued warnings 10 to 15 minutes before touchdowns. Those minutes allowed residents to get to basements or interior rooms. The key is to treat every warning as if it’s the real thing—because it is.
Your phone’s default alerts aren’t always enough. Wisconsin relies on the Wireless Emergency Alerts (WEA) system, which sends tornado warnings automatically to compatible phones within the warned area. However, these alerts can be delayed in areas with poor signal or if your phone’s settings block them. For redundancy, download the ReadyWisconsin app, which pushes notifications from the National Weather Service and local emergency management. Many counties also use CodeRED or Everbridge to send calls, texts, and emails to registered residents—sign up on your county’s emergency management website.
Local TV and radio stations like WISC-TV in Madison, WLUK-TV in Green Bay, and WQOW-TV in Eau Claire cut into programming the moment a warning is issued. If you’re outdoors, a NOAA Weather Radio with SAME technology will sound an alarm even if you’re not watching TV or scrolling on your phone. These radios cost under $40 and run on batteries, making them a reliable backup when power goes out.
If you’re at home, go to the lowest level, preferably a basement or storm shelter. If you don’t have a basement, an interior bathroom, closet, or hallway on the ground floor works. Put as many walls as possible between you and the outside, and cover yourself with a mattress, heavy blankets, or a helmet to protect against flying debris. Avoid windows—even if the tornado doesn’t hit, wind-blown debris can shatter glass and cause injuries.
If you’re driving, do not try to outrun the tornado. Tornadoes can move faster than cars and change direction suddenly. Pull over, buckle up, and get as low as possible below the windows. If you’re in a vehicle and can’t get to a sturdy building, a ditch is safer than staying in the car, but watch for flooding. Never hide under an overpass—wind speeds can actually increase in those narrow spaces.
Workplaces and public buildings like schools or stores should have an emergency plan posted. If you’re at a store, follow staff instructions to a designated shelter area, usually an interior hallway or restroom. Schools in Wisconsin are required to conduct tornado drills twice a year, so teachers and students should know the fastest route to safety.
Once the warning expires or the storm passes, avoid downed power lines—they can be live even if they’re sparking. Report them to your utility company immediately. If you smell gas or see a broken gas line, leave the area and call 911. Use flashlights, not candles, to inspect damage, as gas leaks or electrical shorts could ignite fires.
Check the National Weather Service’s storm reports page for updates on confirmed tornadoes and damage paths. These reports often include details like estimated wind speeds and whether the tornado was rated EF-0 or higher. If your property is damaged, document it with photos for insurance claims, but don’t enter unsafe structures until authorities say it’s clear.
Wisconsin’s July tornadoes are rare but not unheard of—since 1950, the state has averaged about 20 tornadoes per year, with peaks in June and July. The most destructive recent event was the EF-2 tornado that hit Verona in 2021, causing significant damage to homes and businesses. While not every warning leads to a tornado, the ones that do can change lives in minutes. Preparation isn’t about fear; it’s about turning a moment of chaos into a plan of action.